Monday, July 22, 2013

Traditional Publishing or Self-Publishing



              After an artist finishes their book, album, play or movie script, it is time for them to consider publishing options.  Traditionally, talented writers solicit their work to knowledgeable agents in their industry.  This agent represents the artist and shops his/her work to publishers.  If a publisher is interested in the work, they offer a contract to the artist.  The agent receives a negotiated percentage of sales from this deal.  This process could take up to a year or more before the cycle is complete.  The traditional form of publishing was developed in the late 1700’s.  However, recently artists have taken the route of self-publishing.
An artist that has chosen self-publishing skips the agent and publishing houses and does the publishing themselves.  The artist is responsible for funding marketing and advertising, distribution, bookings, etc.  This is a costly and tedious venture but not an impossible one.  As far as distribution goes, there are tools available for self-publishers such as Print on Demand, the Internet, and online book and music sellers.  Self-publishing gives artists a way to work independently, with full control of their work. KeithMartinSmith.com
Pros of Self-Publishing: Self-publishing initially seems like an artist's dream.  Anyone can self-publish, no matter what the content is.  There is no middleman.  The artists have the freedom to market and distribute their work in the way that they desire. 
Cons of Self-Publishing: There is a lot of financial risk that comes with self-publishing.  Because you are fronting the money for all aspects of the publishing and distribution process, you are also taking 100% of the financial risk.  Also, without a known publisher associated with the work, it may be difficult for artists to get their book or composition in stores. 
Pros of Traditional Publishing: With traditional publishing, artist’s work is associated with credible publishing houses.  There is little to no financial risk involved, because publishers come with financial assistance. 
Cons of Traditional Publishing: This is very slow process.  It could take a year or more for an artist to find a publisher for their work.  Also, profit made off of the published work will be subject to publishing and agent commission cuts.  
scribendi.com

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